You are here: Home

About Pulse

Pulse Marketing: Company Introduction

Friday, 12 September 2008

Pulse Marketing has been pushing the boundaries of distribution and marketing since it’s conception in 2003, constantly thinking outside the box to encourage growth, not only as a company, but also keeping a focus on the whole industry, aiming to educate both consumers and professionals alike.

Below are some of the key services from the very core of Pulse Marketing:

Distribution

Pulse Marketing has chosen a portfolio of exclusive, non-conflicting brands – focussing on home cinema and custom install products. All of our brands have been carefully chosen over the years to fit perfectly together, with ease-of-install, reliability, quality, value and compatibility all deciding factors. We have an excellent reputation around the world for developing and growing brands, spending as much time on service, education and support as sales. Our staff are specially chosen for their experience and knowledge, but also their positive attitude and willingness to help.

Education

Pulse Marketing host training events for the industry professionals: ISF video calibration and HAA room acoustics and calibration courses help to make sure systems are correctly configured each and every time.

Pulse Marketing has it’s own Technical Team that can offer full support across the range of products – both phone, email and even on-site support where needed. The first time a dealer purchases a product from Pulse, a member of the Technical Team will be available to guide the dealer through the installation of the product, ensuring that they are fully confident in future custom installs.

Pulse Marketing had a stand at this year’s Boat Show in London’s Excel – the only company from our industry to exhibit to this market. We made good use of this time to hand out over 1400 copies of our company magazine, which is designed to educate consumers in the world of good quality home cinema and custom install.

Specification

We offer help to our dealers who need it – making sure that every one of our products is installed successfully and the client is more than satisfied. We take part in initial site surveys as technical back up for the dealer, produce detailed technical drawings, and even generate 3D drawings of the proposed system. This all helps our dealers to close the sale, maintain profit margin as products are correctly specified, and takes the stress out of the installation and calibration as we are there to help. Here is an example of a 3D drawing we issued to our dealer:

Marketing

Marketing is a big part of Pulse – we are actively promoting our dealers, our industry, and ourselves. A typical example of how marketing can help us move forward is the case of a dealer: James Paul AV. As a fairly new dealer, the first system of ours that James Shorter (Director) specified required some time to familiarise him with our range. Several discussions and site surveys were needed to make sure the installation would go smoothly. A member of our Technical Team attended the installation, offering hands-on installation training for the company. Once the install was completed, Pulse Marketing sent down a professional photographer to the installation, and uploaded the photos to HomeCinemaGallery.com, a resource used by the press and clients alike to find inspiration when looking for cinema systems.

A Home Cinema Choice journalist noticed the installation and decided to feature the installation in their national magazine, getting incredible exposure for James Paul AV. Please click here for a copy of this feature.

Pulse Marketing has built great relationships with film industry giants like Fox Home Entertainment and Disney, using our brands and knowledge to enhance events like film premiers and AGMs. This has many benefits to the industry, including raising the profile of high-end home cinema to the right people, introducing our dealers to these people, associating our specialist brands with prestigious events and of course getting tickets to premiers!

HomeCinemaGallery.com is a huge resource developed by Pulse Marketing to help dealers inspire their customers by showcasing a beautiful gallery of the finest home cinema systems installed across the UK, all using Pulse products. We employ a professional photographer to visit each installation. It is used by the trade press to look for great photographs to use in marketing, and also used to inspire end-users to give ideas for their own cinema systems.

We are actively involved in the industry regulator CEDIA (Custom Electronic Design and Installation Association) with Managing Director Mike Beatty a member of the expo committee - responsible for the organisation and smooth-running of the annual CEDIA Expo held at London’s ExCel.

We have a large showroom facility, showcasing each of our products. This allows dealers to experience our systems in full before investing themselves in demo equipment, and receive training on the products. If the dealer has a very special client, we help by hosting a demonstration of the best cinema equipment, helping the dealer with the demo. We also have other demonstration facilities around the UK.

We run a marketing campaign for the supportive dealers around the country – each month four different dealers are featured in our DPS advert in Home Cinema Choice. This helps to generate new business for the dealers, and associate them with our roster of brands. We never charge for this service, just offer it in return for continued support.

Passionate About Cinema? Home Cineam Choice Readers Are

Quotations

Steve Moore – SMC

You know how most suppliers try and shift the stuff that they have, irrespective of what you need? Pulse are different. They communicate. They work out what you want, whether it is product, service or support, and then they make sure they deliver it. In spades. They get to know you. They don't talk - they listen. They meet their promises.

I wish all our suppliers were as diligent as Pulse Marketing.

James Shorter – James Paul AV

Pulse Marketing offer technical support and guidance like no other supplier that I have dealt with. Their passion for Home Cinema shines through into their work and I only wish every supplier had the passion, honesty and knowledge that Pulse provides.

Tim Burrow – The Majik House

An unparalled service and thorough instruction to another level in picture and sound quality - for the last ten years we have never had such exceptional results and from such a knowlegeable and helpful team to boot!

Warren Markin – Rayleigh Hi Fi

Pulse always exceeds our expectations offering help from the start of a project to the completion. Help is also offered on system specification, installation and calibration, making them indispensable and an invaluable partner.

Mike Beatty, Managing Director, Pulse Marketing

Usually separate companies look after the sales, marketing and distribution of a brand. Pulse is different, unique. Our team oversees all of those areas in one dealer-friendly one-stop shop. This is a much more effective and productive way of operating, with much clearer channels of communication between Pulse and our burgeoning dealer base. As a result, we develop more solid and fruitful (for all parties!) relationships with them, while also offering a better standard of service.

Pulse was conceived to be a company that focused on giving its supporting dealer installers marketing, technical and sales support and I'm proud to say that with the excellent team I have working with me, the company is truly fulfilling its promise. We have put together a group of wonderful people with the aim of not just buying and selling products, but helping to develop the market to those supporting our brands - something that is becoming ever more important in these changing times.

Contact Mike Beatty here.

What The Press Say

Don't just take our word for it. Click here to visit our download section to access various PDFs of past press appearances, outlining the work that we do.

For high-resolution images relating to this or any other story from Pulse Marketing, please contact Mike at info@pulsemarketing.com or call (+44) 01279 718 884

[ Back ]